The Source Bulk Foods is a national franchise with over 40 stores across Australia. For the Maroubra store, I have been managing the store’s social media, online marketing and website for the past three years, while developing visual content and marketing communication across digital and print platforms.

My role covers ongoing brand activity and seasonal campaigns, including promotional marketing assets, new product launches, photography, illustration, social media content, reels, printed materials and short-form video. I manage the store’s day-to-day online presence while creating content that keeps the brand engaging and relevant to the local audience.

All creative output aligns with the national brand style guide while being adapted to suit the Maroubra community. I work closely with the store owner on weekly marketing initiatives, contributing ideas, planning content and translating them into cohesive, on-brand visual execution across social media, the website and in-store communications.