The Source Bulk Foods is a national franchise with over 40 stores across Australia. For the Maroubra store, I develop visual content and marketing communication across digital and print platforms, supporting both ongoing brand activity and seasonal campaigns.

My role includes promotional marketing assets, new product launches, photography, illustration, social media content, reels, printed materials and short form video. All creative output aligns with the national brand style guide while being adapted to suit the local audience. I work closely with the store owner on weekly marketing initiatives, contributing ideas and translating them into cohesive, on brand visual execution.