3quarters is a conceptual beer brand shaped by process, texture, and a love for imperfection. Built as a design response to generic beer branding, it leans into the handmade—painted logotypes in acrylic, rough edges, and sustainable materials, reflecting a raw, honest identity.

For the packaging, I designed a 4-pack carrier from a single sheet of waxed cardboard—foldable, reusable, and fully recyclable. It’s minimal in structure but built to last beyond one use. In the photo collection, you can see how it holds its own beside real brands in a local bottle shop, bringing presence through simplicity and character.

Blending craft and culture, 3quarters takes cues from heritage breweries while speaking in an unfiltered, contemporary voice. It’s beer design with dirt under its nails—personal, visual, and proudly imperfect.