3 Quarters is a crafted beer company based in Sydney, preparing to launch into the market with a strong sense of personality and place.

The goal was to position the brand away from mainstream commercial beers and instead carve out a space that feels raw, honest, and genuinely hand-crafted.

After exploring the essence of 3 Quarters, I developed a visual identity that reflects the spirit of small-batch brewing.

The aesthetic leans into texture and imperfection, using acrylics to mimic the look of beer spilled across a counter, paired with a dark, grounded colour palette that highlights its artisanal character.

For the packaging, I designed a custom 4-pack carrier made from a single sheet of waxed cardboard: foldable, reusable, and fully recyclable. Its minimal structure keeps production efficient while still feeling sturdy and considered—built to last beyond one use.